Share Facebook
Crohn's Disease Forum » Parents of Kids with IBD » New humira commercials


04-28-2013, 03:39 PM   #1
LJS
Senior Member
 
Join Date: Feb 2013
Location: Aurora, Colorado

My Support Groups:
New humira commercials

Has anyone else noticed a huge increase in the tv spots for Humira for Crohns? The spots used to be for something else (rheumatoid arthritis, maybe).. in the last few days, I've seen a ton of them for Crohns.. wonder why???
04-28-2013, 03:54 PM   #2
DustyKat
Super Moderator
 
DustyKat's Avatar
 
Join Date: May 2010
Location: New South Wales, Australia
As far as I am aware it is illegal to advertise prescription medication on TV in Australia.

I don't quite understand why it is advertised when it is only available on prescription. Is it so the consumer can go to the doctor and ask for it?

As a side note - it's not a bad thing mind if it is getting the word out about Crohn's and raising its awareness in the community, albeit through a drug.

Sorry for hijacking LJS!

Dusty.
__________________
Mum of 2 kids with Crohn's.
04-28-2013, 03:59 PM   #3
Dukeis
Dynastic Overlord
 
Dukeis's Avatar
 
Join Date: Sep 2012
Location: Cabot, Arkansas

My Support Groups:
I was watching a movie on FX the other day and there was a Humira commercial in every commercial break.
__________________
Crohn's Disease. Diagnosed 1992
Total Proctocolectomy with permanent Ileostomy
March 20th, 2013 N.A.H was born!
04-28-2013, 03:59 PM   #4
amrycrohns
Forum Monitor
 
Join Date: Mar 2013

My Support Groups:
Yes I have noticed a huge increase in the advertisment.

In US we can go to the doctor and ask for a certain medication and 9 out of 10 times if it is a reasonable request it will be honored.
04-28-2013, 04:09 PM   #5
Clash
Forum Monitor
 
Clash's Avatar
Dusty, it wasn't always that way here in the US. Our laws used to be similar in regards to advertising meds. It didn't change here until several years back and now we are flooded with adverts for all types of meds.
__________________
Clash
Mom to
C age 19
dx March 2012 CD

CURRENT MEDS: MTX injections, Stelara


Dx May 2014: JSpA
8/2014 ileocecectomy
9/2017 G tube

PAST MEDS: remicade, oral mtx, humira
04-28-2013, 04:23 PM   #6
DustyKat
Super Moderator
 
DustyKat's Avatar
 
Join Date: May 2010
Location: New South Wales, Australia
Yeah...

I could go to a doc and ask for this or that but I guess on reflection we don't have the same availability of drugs here, it is not an open market. By that I mean, we have the PBS (Pharmaceutical Benefits Scheme) which subsidises all medications on the scheme and the board of the PBS decides what goes on the list. If there are two patented medications that are essentially the same then the drug company has to sell itself as to why it should be selected and for a price they don't like. Suffice it to say the pharmaceutical companies don't like it! The carrot here is getting onto the PBS.
04-28-2013, 04:57 PM   #7
kiny
Senior Member
 
kiny's Avatar
 
Join Date: Apr 2011
The patents on Remicade and Humira are expiring soon, which means other companies can make the drugs since it's a generic drug soon.

Remicade and Humira are the brand names, the name of the drugs are Inflixmab and Adalimumab, the patents on the drugs will expire.

It's likely targeted at crohn's disease because for RA there are many more choices in biologics.


That's also the reason those companies behind those drugs started vedolizumab, because infliximab and humira are a billion dollar business and the companies behind those do not want to see that billion dollar cash cow go down the drain when the patents expire.

But vedolizumab hasn't been a success, in many studies it's hardly better than a placebo.

Vedolizumab was meant to replace the cash cow, it was supposed to be safer and more effective. But it was neither, a few hospitals refused to do trials with it after a few deaths occured (it was named something else before), the formula was changed, but the new formula is apparently safer but it's really ineffective, it hardly wins against placebo.

Which is why those same companies are promoting humira again, since vedolizumab basically failed.
04-28-2013, 05:08 PM   #8
Clash
Forum Monitor
 
Clash's Avatar
I think there is a slow up in the US on biosimiliars reaching the market because last I checked the US hasn't set the guidelines for how intensive testing will be for biosimilars. Also I read some where that due to the complexity of the drug it may take up to 8 years for any company to get it to production.

I read all of this awhile back though and it could've all changed since then.
04-28-2013, 05:12 PM   #9
Clash
Forum Monitor
 
Clash's Avatar
I did find this on it though:

http://www.fda.gov/Drugs/Development...s/Biosimilars/
04-28-2013, 05:17 PM   #10
kiny
Senior Member
 
kiny's Avatar
 
Join Date: Apr 2011
Hmm, in Europe pharmacies are forced to give you the cheapest generic.

So if you have 2 brands of Vitamin C, the pharmacy is forced to sell you the cheapest one, unless you specifically ask for something else.

This is to stop pharmacies from exploiting the system, since before this rule some pharmacies just didn't stock the generics and just sold you the most expensive brand, most people aren't driving a few miles more just to get it cheaper.

Mind you, I have no idea how this works for things outside the realm of a pharmacy.
04-28-2013, 05:24 PM   #11
Clash
Forum Monitor
 
Clash's Avatar
I found this too and it may have been the original article I read but I'm unsure of its alignment and how that may affect credibility

http://www.gabionline.net/Biosimilar...nd-biosimilars
04-28-2013, 05:42 PM   #12
afidz
Super Moderator
 
afidz's Avatar
 
Join Date: Jun 2012
Location: Mckinney, Texas

My Support Groups:
Kiny, since the patents for Humira and Remicade are almost up, do you think they will do a formula change to get new patents?
__________________
Crohn's since 2007
15 Abdominal Surgeries since 2008
Severe Non-repairable abdominal hernia
Ankilosing Spondylitis
Inflammatory Arthritis

Failed meds:
Humira
Remicade
Asacol HD
Cimzia
Methotrexate
04-28-2013, 08:19 PM   #13
Dexky
To save time...Ask Dusty!
 
Dexky's Avatar
 
Join Date: May 2010
Location: Kentucky

My Support Groups:

I guess that's why they are pushing Humira so hard. Abbott spent years and millions on research and development and testing. Then the FDA trials take years and the affordable care act is going to give another drug co. a fast track to approval if they make a biologically similar med!!??

They better make their billions quickly on any future med. I hope they are compelled to continue trying!
__________________
Mark, father of EJ

EJ dx w/ Crohn's 12/09
PSC 3/10

No more 6mp
Currently in the Humira Club
04-29-2013, 09:38 PM   #14
kiny
Senior Member
 
kiny's Avatar
 
Join Date: Apr 2011
Kiny, since the patents for Humira and Remicade are almost up, do you think they will do a formula change to get new patents?
Not sure, but I don't think so personally. They're focusing on interleukin blockers like stelara now and others.

No one really knows why Humira and Infliximab work for crohn's disease, it blocks TNF-alpha someone would say, well so does Etanercept, at the same strength, and that doesn't work for crohn's disease at all (it works for RA though).

Infliximab and Humira cause apoptosis of certain leukocytes, which I think etanercept doesn't do in the same manner, which is why it doesn't work for CD perhaps.

They still don't know exactly why a painkiller like paracetamol works.
04-29-2013, 10:31 PM   #15
jmckinley
Senior Member
 
jmckinley's Avatar
 
Join Date: May 2012
Location: Alabama
Yes, I have been noticing the increase in commercials! There must be a significant increase in the number of dx's if the pharms are pushing the meds so much. Very sad...it would be nice to see some answers on slowing down the number of people affected.
04-30-2013, 01:39 AM   #16
afidz
Super Moderator
 
afidz's Avatar
 
Join Date: Jun 2012
Location: Mckinney, Texas

My Support Groups:
I saw a new one today, same story though. Someone walking around looking at bath room signs, because you know, when we gotta go we walk as slowly as possible! Lol those commercials really don't depict our way of life lol
04-30-2013, 10:03 PM   #17
Brian'sMom
Senior Member
 
Brian'sMom's Avatar
 
Join Date: Dec 2010
Location: Kansas

My Support Groups:
I saw a new one today, same story though. Someone walking around looking at bath room signs, because you know, when we gotta go we walk as slowly as possible! Lol those commercials really don't depict our way of life lol
That's funny Afidz! I saw that commercial and thought it was stupid too
__________________
Kathy, Mom of 14 yr old Brian
symptoms 2005, official dx 6/2010

Praying for Remission
Vedolizumab 8-8-14
Ileostomy 3/22/14
Multivitamin,Iron,Vit D

Total EEN 12-10-13 to:TPN 1-29-14 - 4-2-14
Tried:Azathioprine,Pred,Pentasa,Cimzia Bi weekly & MTX 9/2013 to 8/2014, Humira 1/2011-9/2013, w/oral mtx 5 mos in 2013. Remicade: Had allergic reaction Jan 2011 Built up antibodies by 3rd infusion.
Has done round of Flagyl due to abcess 12/10 and 10-21-13 which helped both heal quickly.
05-01-2013, 12:13 AM   #18
PsychoJane
Moderator
 
PsychoJane's Avatar
 
Join Date: Mar 2011
Location: Quebec

My Support Groups:
That's also the reason those companies behind those drugs started vedolizumab, because infliximab and humira are a billion dollar business and the companies behind those do not want to see that billion dollar cash cow go down the drain when the patents expire.
I know that in this world we live in there's a lot of corruption and knitted networks but isn't vedolizumab patented by Millenium-Takeda in Japan whereas Remicade is Janssen/Johnson and Johnson and Humira?

Anyway, new cows are about to rise. Either they'll be Vedolizumab, Stelara, Vercirnon, tofacitinib or others. Pharmaceuticals are not about to die for bringing us a cure unfortunately. Life is ironic.

That being said, It always feel awkward when I see those adds on TV (streaming). They are not allowed in canada either. Actually, it's more the side effects and warnings combined with the typical "life is so beautiful portrait" they tend to put on with, either they sell you a contraceptive pill, and anti-depressor or else. That really weirds me out.
__________________
Diagnosed UC 1999 then refractory CD.
Past Meds: Prednisone, asacol, cyclosporine, cyclophosphamide, mp6, Humira

Currently taking: Omega-3, D-3, med-free for the time being.
~~Oh! n sorry if what I write seems strange at times, English is not my main language!~~

You'd like to chat and feel facebook would ease this point,
send me a private message and i'll do so =)
05-01-2013, 12:36 AM   #19
afidz
Super Moderator
 
afidz's Avatar
 
Join Date: Jun 2012
Location: Mckinney, Texas

My Support Groups:
I've got one better! I am about to start Humira, so I got the prescription card and some reading material from my GI. They had a picture of someone laughing and eating a salad! Do they not understand what our lives are really like? lol (the answer is no)
05-01-2013, 03:29 AM   #20
alex_chris
Senior Member
 
alex_chris's Avatar
 
Join Date: Apr 2013
Location: Frankfurt, Germany
It's illegal to do ads for prescription drugs here too.

To be quite honest, I think ads for things like Humira are completely immoral. The people who should take biologics should get it, not the people who watch some ad. Not to mention the money wasted on such commercials.

Just my two cents...
__________________
-----
Crohn's diagnosed in 1999
On Aza from 2003 to 2008 and from 2010 again until Today
60cm of smaller intestine removed in 2003
Vitamin therapy with D3, B6, B12, magnesium, zinc, folic acid for years
Iron therapy with Tardyferron 80mgx2 and Loesferron 80mg for years
Yoga, running, freeletics on the sport side!
05-01-2013, 03:34 AM   #21
alex_chris
Senior Member
 
alex_chris's Avatar
 
Join Date: Apr 2013
Location: Frankfurt, Germany
Hmm, in Europe pharmacies are forced to give you the cheapest generic.

So if you have 2 brands of Vitamin C, the pharmacy is forced to sell you the cheapest one, unless you specifically ask for something else.

This is to stop pharmacies from exploiting the system, since before this rule some pharmacies just didn't stock the generics and just sold you the most expensive brand, most people aren't driving a few miles more just to get it cheaper.

Mind you, I have no idea how this works for things outside the realm of a pharmacy.
Depends on where you are in Europe. In Germany it is the doc who prescribes the drug and the brand, the pharmacy hands it out. The doctors are asked to use generics whereever possible, but if you have a problem with the generic you get the non generic brand.
05-01-2013, 05:54 AM   #22
amrycrohns
Forum Monitor
 
Join Date: Mar 2013

My Support Groups:
The commercials work in the end. I started on Cimzia it was unsuccessful when I got back to the GI I asked him what about this Humira I see on TV. He asked if I wanted to try it I said sure and here we are today with me on Humira.

In the US your insurance company dictates which medications you can and can not have. Insurance is business in the US, unless you qualify for free government insurance. My insurance always allows me to have name brand items instead of generic and pharmacy's will always try that before telling you hey you have to get generic brand insurance won't cover this or that.

In the end Insurance is a major US business and advertising is part of big business.
05-01-2013, 07:32 AM   #23
alex_chris
Senior Member
 
alex_chris's Avatar
 
Join Date: Apr 2013
Location: Frankfurt, Germany
Amry, your doc should be the one which suggests humira, not some ad aired to a random set of people. That, at least, is my view. Banning ads for prescription drugs ultimately also reduces the costs of healthcare in America, because ultimately it is the people who pay insurance fees who pay for those ads.
05-01-2013, 08:55 PM   #24
vtfamily
Senior Member
 
vtfamily's Avatar
 
Join Date: Mar 2013
Location: Palmdale, California

My Support Groups:
Gus just scoffs when he sees the ads. He thinks they give a false impression of what it's like to administer the drugs.
05-01-2013, 09:04 PM   #25
SarahBear
Moderator
 
SarahBear's Avatar
 
Join Date: May 2012
Location: Charleston, West Virginia

My Support Groups:
I've got one better! I am about to start Humira, so I got the prescription card and some reading material from my GI. They had a picture of someone laughing and eating a salad! Do they not understand what our lives are really like? lol (the answer is no)
If Humira would allow me to eat a salad, I'd be at the GI's office first thing in the morning asking for it.
__________________


Sarah.
Diagnosed with Crohn's disease 12/6/08.
Have taken: Prednisone, 6mp, methotrexate, Pentasa.
Currently waiting for a new medication!

Check out the Crohn's forum chat!

05-01-2013, 09:14 PM   #26
Clash
Forum Monitor
 
Clash's Avatar
I wonder how many patients go in to a doctor requesting a med they saw on a commercial for chronic illness. I've never seen a Remicade commercial but I had seen Humira commercials before my son was placed on Remicade, I didn't feel compelled to push for Humira over my doctors recommendation of Remicade. I wonder how many do?
05-02-2013, 07:17 PM   #27
ChampsMom
Senior Member
 
ChampsMom's Avatar
 
Join Date: Mar 2011
Location: North East Coast - USA

My Support Groups:
I've seen the increase in commercials!

I feel it is all about money for the pharmeceutical companies. I appreciate it brings more attention to the disease (now I get people asking if my son is on *that* medicine)... but at the end of the day - more commercials = more exposure = more profit for the company.

I just pray that it also equals more research!!
__________________
Shell

Mom of Champ (Alex)
Dx: CD April 2010
Meds: 04/25/13 switched back to Pentasa 3,500mg/day - Lialda brought lower abdominal cramps & exhaustion); 04/05/13 switched to Lialda 1.2GM 3 pills/day verse Pentasa 3,500mg/day, prevasaid 15 mg x 1/day, elemental iron, daily vitamin, calcium w/mag D, 50,000 mg Vitamin D/week, B12, B6 supplements, Cetrizine (for sinus issues)
Prayer
Priesthood Blessings
Reply

Crohn's Disease Forum » Parents of Kids with IBD » New humira commercials
Thread Tools


All times are GMT -5. The time now is 06:48 PM.
Copyright 2006-2017 Crohnsforum.com